The Accidental Library Marketer

The Entrepreneurial Artist as Marketer

The art organisation today utilise marketing concepts and practices. Much of what is actually practiced is at best an inefficient form of marketing, and at worst an inappropriate way of securing visitor numbers, making profit from merchandising and encouraging repeat visits. The art organisation exhibits similar characteristics to the small and medium sized enterprise (SME). Contemporary resear...

Identify the components of appointing library managers

Purpose – Libraries as one of the most important scientific, educational, research, social and cultural centers have an effective role in the development of information, awareness and human knowledge that the realization of their goals requires specialized and experienced managers to increase the effectiveness and efficiency of libraries. Is. But the goals of libraries will not be possible with...

The Accidental Immune System

Immunologists have wrestled with the origin of GOD for several decades. This spiritual-sounding acronym stands for “generation of diversity” and emerged in the jargon of scientists after their realization in the 1970s that the human immune system manufactures tens of millions of distinct antibodies. These elaborate, Y-shaped molecules latch onto and help destroy infectious microorganisms. Since...

The accidental plant pathologist.

This article presents the experiences of a woman in academic plant pathology from the 1950s to today. Topics include the social climate for women in science, personal and professional developments and research discoveries, public policy issues in agriculture and biotechnology affecting plant pathology, and projections for the future of plant pathology.

The accidental gynecologist.